Bronco is awesome

[OrangeUte]

Originally Posted by jay santos

http://www.learnmarketing.net/positioning.htm

that's interesting. i do nothing with marketing, so those concepts are new to me.

i wonder if byu has targeted a national market, or if they are limiting themselves to only wanting an LDS or religious persons market?

if byu does want a national market, is the bronco approach of touting righteousness and family values the way to get it? i'm sure it will work with some who would like the good kids having kids and not drinking, etc. crowd. but others (obviously like me) will get offended because of the preachy, self-righteous and condescending tone. maybe there are more people that will buy this than i thought!